| Publishers
If successful authors all have web sites, why doesn’t every author have one?
- Too expensive?
- Too complicated?
- Too intimidating?
 We are your solution. We help publishers get a web site for every author.
Easy and Affordable: If American Author made author web sites easy and affordable, and if American Author took care of everything, how much could your publishing program benefit?
Ready-to-go web sites: With title metadata we can create a ready-to-go web site with home, author, book, contact and order pages. Publisher or author then adds unlimited additional content.
Publisher branding generates traffic: American Author automatically displays your publisher brand on author web sites, and we link back to your publisher web site. Now author web sites can build the Publishers Internet footprint.
We handle tech support! Save the expense of technical support. At American Author, we take care of everything.
Branding
Here’s something you’ll never see:
- McDonald’s without their Golden Arches
- Nike without its swoosh
If brand matters so much, why are publishers missing out?
Even author web sites from the largest publishers don’t carry publisher branding. Search the web and you’ll see – publishers aren’t promoting their brand on their author’s web sites.
The cost of publisher’s not using their brand:
- Lost Search Engine Ranking
- Lost Traffic
- Lost Identity
- Lost Sales
Branding raises Search Engine Ranking
Author web sites are a huge resource for generating Internet traffic for publishers. This resource is currently used by very few publishers. Other companies would pay thousands of dollars to have a network of web sites that were branded back to their corporate site. For publishers, this resource is exists now, and its free to use.
American Author Makes Branding Easy
If every author had a different webmaster, promoting the publisher brand would be difficult. When American Author handles your author web sites, we can create publisher branding on each author web site – automatically. Authors benefit from being part of a larger community. Publishers benefit from the collective network of their many authors.
Customizing the web site program for a publisher
American Author works with individual publishers to create a web site layout that can include page content, design layout, footer branding and footer hyperlinks.
Footer Branding and Linking
Each author web site will contain footer branding, including the publisher logo and a hyperlink back to the publisher web site.
Page Content
Choose the default pages and content that you want every author to have on their web site. When an order is placed, web sites are delivered with this content already loaded.
Page Syndication
You can even create pages that carry your syndicated editable content on all the author web sites. Change the content on your publisher page, and the changes show instantly on all the author web sites.
Cost
For details about the branding program and entry costs, please contact American Author. Entry into the branding program also qualifies publishers to receive reseller commissions on sales to their authors.
Data Feeds
Publishers realize that Digital Asset Distribution (DAD) becomes more important every month. Title data gets sent everywhere from your local bookstore to Amazon.
American Author can now use this same title data to create preloaded author web sites.*
- Home Page with cover image
- About the Book Page
- About the Author Page
- Contact Form
- Order Page linking to online bookseller of choice.
Preloaded author web site pages are a great way to start a site. Once the site arrives, you take over with unlimited pages and unlimited editing.
*Check with American Author to see if your title data is currently on our list of compatible metadata providers. |
